I'm a design enthusiast who specializes in building Brand Strategies, Brand Identities, and Digital Collages. I try to bridge the gap between strategy conceived and strategy executed. Aligning the goals of the organization to the needs of your customers— creating brand experiences with personality. You can often find me illustrating digital collages for my Instagram page or binging on Youtube videos in my free time.
Graduated from Symbiosis Institute of Design, Pune in Graphic Design/Communication Design (2017). MsHippySunshine (Instagram art page) is my personal alter ego whom I very much love. She is bright and positive and loves the sun. The design has always been and continues to be hugely influential in just about every area of my life. For me, it does not restrict just to graphics. It’s in what I wear, how I live, and just about all the things around me.
My skills include Branding, Brand Strategy, Visual Identity, Art Direction, Brand Guidelines, Brand Collaterals, Packaging, User Interface Design, Website Design, and Mobile App Design. But this certainly doesn't stop me from trying something new and different.
Senior Graphic Designer
June 2020 - present
Having learned at my previous company how to form brands, identities, and strategies, at Unilodgers it was time to implement these at a much bigger scale and gain brand awareness and growth.
Bakheda.Pvt.Ltd (Singapore & Delhi)
Mid-level Graphic Designer and Art Director
Feb 2019 - January 2020
Joining Bakheda opened a ton of opportunities in design. I was forced to not only think like a designer but also a writer, strategist, comedian and what not? I art directed the assets for Snapchat India (creating filters & stickers). We worked on branding and advertising events, companies, festivals, etc. The merger of two major companies Paytm & Insider and creating a systematic branding system for them was one of the key projects I worked on.
May 2017 - January 2019
My task here was to design news in a fun and eye-catching manner for Inpix, a byproduct of Inshorts. From a little typography to discovering my love for collages, there was a lot I worked and learned through these designs. Worked closely with different designers to create the vision, conceive designs, and consistently meet deadlines and requirements.
Apart from that, I had an added responsibility as a Team Leader. I had to effectively coordinate all the designers to meet all design requirements and make sure things run smoothly throughout the day. I also had to arrange small fun design activities for team building every week.
GreenGoose Design, Delhi
Intern Graphic Designer
Dec 2016 - March 2017
Here I acquired a lot of practical knowledge of Branding & Packaging. I majorly assisted in creating the packaging for Biotique Perfumes. I also suggested branding for various small companies.