STRATEGY | RE-BRANDING | WEBSITE
Founded on the principle that “doing good is good for business”. Collectius wants to create a world where everyone, regardless of background, is financially literate. It supports people in managing their finances and creating a brighter tomorrow.
Collectius is a human brand, and the word mark is the start of its story. It’s always used in lowercase to feel as approachable as possible–we even customized the font with all kinds of cool details to make sure of it.
The Collectius Embrace
Nothing is as loving as something big protecting something small in an embrace, and that’s the role Collectius wants to play in the world. The “C” has been designed in a minimal way to represent an embrace, as a reminder to ourselves, and everyone else, why we’re here.
Green - The hero colour that helps us stand out, wherever we are in the world. Green is the colour of life, renewal, nature, and energy, and is associated with meanings of growth, harmony, freshness, safety, finances, the environment, and of course the Incredible Hulk.
Agency: Bakheda.Co | Creative Direction: Arvid Lithander | Art Direction: Naasha Mehta | Designers: Akanksha Chandel, Tanveer Karan Singh & Naasha Mehta | Project Manager: Nishtha Bhalla