Rebranding a Event Management company
Established in 2010, Entertainment Sportz started as a small company but branched out to becoming one of India's top event management companies. On its 10 year anniversary, the founder Karan Raghuani wanted a rebrand showcasing a more fun and approachable side of the brand.
The challenge was to make it fun without coming off as too loud. We still needed to cater to a lot of corporate clients
while capturing a more young audience.
The new identity reflects our brand strategy where we believe in the importance of shared experiences. Made of simple geometry, the mark projects 4 shapes coming together to form experience, and has built-in flexibility that reflects the idea of togetherness. It is simple, to the point, and minimal.