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In 2019, the payment solutions provider Paytm acquired a large stake in the ticket and entertainment platform insider.in, leaving the design team with an unexpected challenge; How do we merge two such different styles into a new identity?
The solution was to not merge them, but to create a new system where we used the good parts of both identities as inspiration for something new and exciting.
Agency: Bakheda.Co | Creative Direction: Arvid Lithander | Art Direction: Anant Ahuja | Designers: Akanksha Chandel, Tanveer Karan Singh & Anant Ahuja
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