Snapchat

Illustration & Art Direction

Collaborated with Snapchat to build design elements that help Snapchat reflect local culture with their creative communication tools: Stickers and Filters. These are the 'Holiday' assets we built for Snapchat India.

Elections 2019

Working with the multiple stages of the election process, we created tools for every occasion to encourage citizens to vote. These creative tools were crafted for every stage of the election process. Catering to a young audience, mostly first-time or second-time voters, we tried to inculcate a sense of justice, democracy, and pride in participating in the world's largest democracy.

 Art Direction: Anant Ahuja | Designer: Akanksha Chandel 

USAGE

Bakheda in collaboration with Studio Kohl had to reflect current and culturally relevant communication phrasing and artistic styling, express local culture in creative, quirky, funny ways and match with the style/tone of the Snapchat brand. We also help create localized creative tools for specific Indian languages including Hindi, Punjabi, Marathi, Gujarati, and English

Ganesh Chaturthi 2019

Ganesh Chaturthi is a Hindu festival celebrating the arrival of Ganesha to earth from 'Kailash Parvat' with his mother goddess Parvati/Gauri. The festival is marked with the installation of Ganesha clay idols privately in homes, or publicly on elaborate pandals (temporary stages). Prominently celebrated in Maharashtra, these stickers were crafted to bring out the essence and celebration of Ganesh chaturthi through fun and quirky assets.

 Art Direction: Anant Ahuja and Akanksha Chandel | Designer: Spenta Wadia

USAGE

 Art Direction: Anant Ahuja and Akanksha Chandel | Designer: Vidushi Yadav

NAVRATRI 2019

Navaratri is a Hindu festival that spans nine nights (and ten days) and is mostly observed in the honor of the divine feminine Durga.  For many people it is a time of religious reflection and fasting; for others, it is a time for dancing and feasting. Dances performed include Garba, especially in Gujarat. These assets are specially made for those 9 days and were widely used throughout India.

USAGE

Ganesh Chaturthi is a Hindu festival celebrating the arrival of Ganesha to earth from 'Kailash Parvat' with his mother goddess Parvati/Gauri. The festival is marked with the installation of Ganesha clay idols privately in homes, or publicly on elaborate pandals (temporary stages). Prominently celebrated in Maharashtra, these stickers were crafted to bring out the essence and celebration of Ganesh chaturthi through fun and quirky assets.

Navaratri is a Hindu festival that spans nine nights (and ten days) and is mostly observed in the honor of the divine feminine Durga.  For many people it is a time of religious reflection and fasting; for others, it is a time for dancing and feasting. Dances performed include Garba, especially in Gujarat. These assets are specially made for those 9 days and were widely used throughout India.

USAGE

Agency: Bakheda.Co | Creative Direction: Arvid Lithander | Project Manager: Nishtha Bhalla | In collaboration with: Studio Kohl

 Art Direction: Anant Ahuja and Akanksha Chandel | Designer: Kushagra

LOHRI 2019

Lohri is a winter Punjabi folk festival, celebrated primarily by Hindus and Sikhs from the Punjab region of the northern part of the Indian subcontinent, on 13 January of every year. The significance and legends about the Lohri festival are many and these link the festival to the Punjab region. Lohri is celebrated with a bonfire. The lighting of a bonfire during this winter festival is an ancient tradition

USAGE

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